To create the most desirable shopping destination for pets.
With our work we create enthusiastic (internal and external) customers, customers for life!
Our company’s core bussines is to provide top quality pet products. Those are the worldwide established lines of products, products that will be recommended by every pet professional in every veterinary clinic or a specialized pet shop.
We are not just focused on the expensive and exclusive lines, in our offer one finds a wide assortment of product lines, types and price categories that give us the capacity to meet the most demanding expectations in terms of strength and depth of product choice. Our product portfolio is constantly being refreshed and we like to think of ourselves as a regional trend maker in the field of pet business.